Theofanis Aritzis
Academic lecturer, corporate executive, public speaker, author, and creative practitioner with experience across higher education, business transformation, and strategic communication.
About
An integrated profile across academia, leadership, communication, consulting, and visible public work.
Dr. Fanis Aritzis, DBA
Dr. Fanis Aritzis, DBA, is an AI marketing strategist and academic lecturer with experience in leadership, marketing, and higher education across USA, Greece, Cyprus, Germany, the Netherlands, and China. He has worked in senior roles at PMI International / PAPASTRATOS, NOVA, OpenAI – Toloka, Coca-Cola HBC, Inditex, and the Stavros Niarchos Foundation. His work includes substantiated projects such as the launch of IQOS in Greece in 2016 and the rebrand of WIND to NOVA in 2022.
He holds a Doctorate in AI and Psychology, a second MSc currently in progress, an MFA, an MBA, an MSc in Human Resources Management, and a BA in Political Science and History. He is the creator of Theater Voice GR, a podcast placed in the top ten percent in Greece. As a DEI advocate and volunteer with Humanity Greece and Boroume, he supports community welfare and inclusion projects.
- AI, marketing, leadership, and higher education
- Corporate transformation and strategic business roles
- Public speaking, media visibility, and executive training
- Author, performer, and cultural producer
Corporate Path
Corporate roles and substantiated transformation projects.
AI Tutor & Product reviewer.
Head of Trade Marketing & Re branding leader from WIND to NOVA.
Top Talent / EXPAT in Germany / Senior of Marketing & Sales / IQOS launch leader.
Selected Corporate Links
Selected public-facing links related to professional visibility, industry recognition, and media presence.
Corporate executive, public speaker, academic lecturer, and consultant.
Structured for a cleaner, stronger profile with sharper hierarchy, selective visuals, and high-trust evidence across corporate, academic, and public-facing work.
Academic Career in USA, Europe & China
Teaching activity across onsite and remote roles in international higher education environments.
| Period | Role |
|---|---|
| 2025–Present | Lecturer of Marketing & Business – Minjiang University / European University of Cyprus, China – Onsite |
| 2026–Present | Lecturer of Games Programming / Promotion & Marketing – Hertfordshire University, UK – Remote |
| 2025–Present | Lecturer in Luxury Brand, Digital Marketing & Business – University of Derby, UK & Mediterranean College, Greece |
| 2023–2026 | Adjunct Professor, Sales, AI & Marketing – Hellenic American University, Greece / USA |
| 2024–2025 | Lecturer in Digital, Leadership, Digital Marketing & Business – University of Bolton, UK & New York College, Greece |
Academic Degrees
Formal study across business, psychology, digitalization, theater, human resources, and political science.
| Period | Degree |
|---|---|
| 2023–2025 | Doctor of Business Administration in AI & Psychology, European Int. University, Paris |
| 2025–2027 | MSc in Learning, Digitalization & Sustainability, Jönköping University, Sweden |
| 2022–2024 | MFA in Greek and Global Theater Dramaturgy and Performance, National and Kapodistrian University of Athens |
| 2017–2019 | MBA, European University |
| 2008–2010 | MSc in Human Resources Management, Athens University of Economics and Business |
| 2004–2008 | BA in Political Science & History, Panteion University of Social and Political Sciences |
Academic Publications
Final list of published and in-production scholarly work.
-
Healing through Story: A conceptual framework for narrative therapy in artistic podcast narratives.
Journal of Poetry Therapy, Taylor & Francis.
View publication -
AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high-uncertainty-avoidance consumer sample.
Journal of Business and Retail Management Research, 20(2).
https://doi.org/10.24052/JBRMR/V20IS02/ART-02 -
AI and Religion in Greece: Orthodoxy, Ethics, and the Moral Framing of Technology.
Mediterranean Journal of Social Sciences, Richtmann Publishing Ltd, 17(1), 111.
https://doi.org/10.36941/mjss-2026-0076 -
Socioeconomic inequality and digital literacy in the age of AI: Understanding the Greek divide.
Open Education: The Journal for Open and Distance Education and Educational Technology.
Article page https://doi.org/10.12681/jode.43484 -
AI and IMC Tools to Promote Sustainability and the Hydrogen Economy: The Cases of Cyprus and Peru.
International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace.
https://doi.org/10.25103/ijbesar.182.03 -
Identity, Status, and Social Comparison in AI-Mediated Consumption.
Journal of Social and Educational Research. Accepted / In Production.
Public Speaking
Selected talks, industry participation, and academic-facing speaking engagements.
Government & Diplomatic Instructional Leadership
Public sector executive training, strategic instructional design, and diplomatic leadership education.
| Period | Role | Institution | Evidence |
|---|---|---|---|
| 2011–Present | Certified Faculty Member and Executive Trainer responsible for designing and delivering specialized strategic frameworks, public administration methodologies, and leadership modules for Senior Executive Officials, Public Sector Directors, and members of the Hellenic Diplomatic Corps. | National Centre for Public Administration and Local Government (EKDDA) | Official Trainer Registry |
Author
Children’s literature, narrative projects, and connected musical work.
UNIQY — The Different Unique Shape
UNIQY is a children’s book on diversity and inclusion, translated into Greek and German, with an extended artistic presence through musical and theatrical adaptation.
Creative Works, Theater & Performances
Theater, performance, durational art, and digital cultural production.
| Year | Project / Role | Institution / Venue | Evidence |
|---|---|---|---|
| 2024 | Lead Actor in One More for the Road | Alkmini Theater, Athens | Performance Review (UrbanLife); Performance Review (Keysmash); Production Info (theatro.gr) |
| 2024 | Guest Performer, The Second Woman — international durational performance project | Onassis Stegi, Onassis Foundation | Project Documentation |
| 2023 | Performance, Permeable Boundaries Between Public and Private Space — MFA live performance | National & Kapodistrian University of Athens, MFA Programme | Documentation |
| 2022–Present | Founder & Executive Producer, Theater Voice GR — national cultural podcast, MFA empirical research site, and subject of Scopus-indexed publications | Digital Narrative Platform | Official Platform |
Humanitarian / Volunteer Work
Community and inclusion work through Humanity Greece and Boroume.
Contact
For academic collaborations, invited lectures, media requests, training, and professional inquiries.
Theofanis Aritzis
Email: faritzis@gmail.com
LinkedIn: linkedin.com/in/fanisaritzis
ORCID: 0009-0006-5044-7881
Spotify: Theater Voice GR